EA Codemasters Purchase Approved for $1.2 Billion

By | 05/02/2021

 

dirt-rally-font

An EA Codemasters buyout has been approved for over $1 billion and includes an F1 license.


In an aggressive buyout deal that included a battle with GTA owners Take-Two Interactive, Electronic Arts has won the bid for Codemasters.

Codemasters is a veteran video game company founded by the Darling brothers in the 1980s.

The talented brothers developed their games while still at school and became very successful and wealthy.

Codemasters has been responsible for classic games such as Dizzy, Micro Machines, and Operation Flashpoint.

F1 2020 Launch Trailer

However, it wasn’t until it started making racing games that Codemasters became a huge developer and eventually a publisher itself.

British racing titles TOCA and Colin McRae Rally were the company’s first racing games which eventually led to Dirt and then official Formula 1.

Now, Electronic Arts has purchased the company for a little over $1 billion in a move that could see E.A monopolize the racing game market.

E.A has already worked with Codemasters on Need for Speed: Shift in 2009 and owns the Need for Speed series.

EA Codemasters Purchase - Dirt Game Screenshot
Acquisition Includes the Iconic Dirt Series

Adding such iconic titles as Dirt and acquiring the F1 license puts E.A in a very strong position.

Formula 1 games were beginning to fail when Sony Interactive Entertainment held the license which led to a revamp by Codemasters.

Since then, the popularity of the official Formula 1 game has seen a resurgence thanks to the great job Codemasters has done over the past few years.

In a statement since the acquisition, E.A has said that they plan to release at least one major racing title per year and this will almost definitely include Formula 1, Dirt, and Need for Speed.

F1 2020 Screenshot
Official Formula 1 Games will Still be Developed

It has been confirmed that the currently in-development F1 game will not be affected by any changes and is still scheduled for a summer 2021 release.

This is great news for E.A at a time when the publisher has recently lost its exclusivity deal with Lucas Arts to develop Star Wars games.

FYI – Star Wars: Squadrons Single-Player Review

Since the contract expired, Ubisoft has announced that they will be working on an unannounced Star Wars title yet to be released.

Ubisoft is another huge publisher and probably the only one big enough to rival E.A.

Star Wars: Battlefront 2 Screenshot
E.A Will Still Develop Star Wars Titles Despite Expired Exclusivity License

Ubisoft titles include the Assassin’s Creed series, Tom Clancy’s The Division 1 & 2, and the recently released new IP Immortals: Fenyx rising.

However, it has been confirmed that E.A will still be developing new Star Wars products as well.

Placing such responsibility of iconic titles in E.A’s hands might be a gamble, but given the resources they have, I’m hopeful they will do a great job.

Over the years, E.A has done an excellent job with Star Wars games which have included Battle Front 2, The Old Republic, and Jedi: Fallen Order.

All of these have been excellent titles and great money makers for E.A, even Battle Front 2 despite its initial launch issues and the pay to win fiasco.

Whether E.A does a good job with its new IP, only time will tell, but I’m sure they will want to make the most of what they have.


2 thoughts on “EA Codemasters Purchase Approved for $1.2 Billion

  1. roopesh

    I think this is an exciting time to live as far as the world of video games is concerned. Personally, with all the adventure launches such as Fenyx, Prince of Persia, and Star Wars, I could do with good quality racing game.

    I really enjoyed playing NFS, and I think with EA acquiring Codemasters means that if though one racing game per year will be launched, it’s still worth the wait and the money.

    The Codemasters brothers have really done well for themselves and $1.2 billion is a nice start for 2021.I still remember those days of playing the classics, I liked Micro Machines. really fun game.

    Thanks for the update

    Reply
    1. Michael Gore Post author

      I think EA will do a great job and it’s a good opportunity for them to put their experience to great use and develop some amazing new games as well as using Codemasters to improve existing ones. Exciting times.

      Reply

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